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This startup thinks it has a better way to make sure you get a good WiFi connection — and it just got $37 million to prove it

Eero competitor Plume is teaming up with internet providers.

Fahri Diner, CEO of Plume

Most people these days get their WiFi routers from their broadband provider.

The WiFi routers consumers get from their service providers don't generally have the best reputation for providing good coverage, he noted. Other WiFi companies have tried to solve that by focusing on the retail market. But Plume saw a bigger opportunity in working with the providers.

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